Miss World Organisation
Miss World is the longest running international beauty pageant in the world. Launched in 1951, it has become one of the world’s most watched annual events, with a worldwide viewing audience of over 1 billion people.
The President of the Miss World Organization, Julia Morley, coined the phrase 'Beauty With A Purpose' more than 35 years ago and since then more than $400 million USD have been raised in its name in support of children's charities across the globe, bringing help and hope to hundreds of thousands in need. Among the many recipients of this outstanding fund-generating activity has been the Nelson Mandela Trust, Canada’s Cops For Cancer, Variety Clubs International, Operation Hunger, and the SOS Children’s Villages which cares for orphaned and abandoned children in 132 countries.
Today, Beauty with a Purpose is also the name of a special annual award programme that singles out and recognises the Miss World contestant who is shown, through charitable works, to have made a real difference to people in need in her homeland. Charity work is integral to the Miss World ethos and part of the brief to contenders in each country is that they volunteer their time or fundraise for charity. All of the money raised goes to the nominated cause and the entrants’ records are credited with details of their personal contribution. Their hard work, dedication and above all, results, are what puts them in the running for the Beauty with a Purpose award. Beauty with a Purpose is staged as part of the festivities just prior to the pageant itself and since 2005 the winner has automatically been awarded a place in the Miss World semi finals.
Without question, it is the enduring popularity of the Miss World pageant that has helped spread the word and encouraged young women to get involved as part of their bid for the title in activities that really can only make the world a better place.
Miss World is not a pageant based solely on physical beauty. It is "Beauty with a Purpose" - caring, giving, and inspiring.
The Miss World Australia pageant therefore seeks to inspire and empower young women to be a part of “Beauty with a Purpose” initiatives and to step up as exceptional role models for other women and the wider community.
Miss World Australia identifies young Australian women who exemplify beauty, talent, intelligence and compassion. It aims to create new role models who through the beauty pageant will serve as ambassadors to charity, enrich the perception of beauty and enhance a new strength, energy and spirit for the advancement of women while positively impacting their communities.
Under a new license holder from 2011, the new Miss World Australia Organisation seeks to grow the Australian public awareness of the role of Miss World Australia in charity and goodwill. It also aims to bring profile and recognition to all our outstanding young ambassadors who are making a difference in our society.